Digital Marketing Firm PH Digital Labs Aims To Expand and Make Its Mark
by: Elizabeth Millard
Launched in late February, Minneapolis-based PH Digital Labs may utilize a number of technologies in order to manage brands, but the firm distinguishes itself by focusing on an old-fashioned concept: personal connection.
“The gap that we see in the space is that people still want to connect with brands in a personal way,” says co-founder and Director of Strategy Kyle Meehan. “That can get lost in the digital space. We want to make that connection deeper, more meaningful, and more relevant and authentic. We want to turn ‘likes’ into ‘loves.’”
Offering search engine marketing, digital content, web design services, and social media marketing, PH Digital Labs aims to build a customized, digital strategy for each client.
The firm comes out of Pocket Hercules, a branding and ad agency that’s found success in creating its own products as well as representing major clients. Meehan notes that the relationship is advantageous, because it allows PH Digital Labs to pull from the talent at Pocket Hercules for specific projects.
For the future, he expects that PH Digital Labs will do more hiring to expand its in-house team. Until then, the firm is readying itself for growth through some initial clients.
“Our growth will come from a couple of decent-sized projects, and we’re confident that those will come our way soon,” says Meehan.
Source: Kyle Meehan, PH Digital Labs
Writer: Elizabeth Millard